Galaxy Unpacked
A Series Tesaer
BACKGROUND
Our team was tasked to tease some of the new features Samsung was revealing at their unpacked event. Deliverables included social media assets. The features we highlighted included water resistance and optical image stabilization
STRATEGY AND CONCEPT
Our teased these features by creating an overall look and feel that could be applied seamlessly to the features. We chose an origami style transition that would work well with images and could effortlessly transform into the the end key visual image. Worked with choreographers and talent to come up with upbeat dance moves to be mixed and matched together.
