Unpacked Event
Launch Teasers
BACKGROUND
Our team was tasked to hint at some of the new features Samsung was revealing at their unpacked event. Assets ranged from social media to website intro pages. The features included ID tag, camera upgrades and audio features.
STRATEGY AND CONCEPT
Our teased these features by creating an overall look and feel that could be applied seamlessly to the features. We chose to use particles as the base and built out animations that worked cohesively. For the website we utilized the container and camera shape with light flares to tease what’s next.